First, let me assure readers I have no horse in this race. Heck, I don’t even own a horse.

Let me rephrase it . . . I gain no benefit by reporting the following: Affinity is having a sale of their products.

Before I go on, here’s an image (not related to Affinity products).

So, here is the link for the product and sale:

https://affinity.serif.com/en-us/photo/

What is Affinity Photo? It’s a competitor to Photoshop. By “competitor” I mean you can edit photos with it and create graphics and — in general — do many things you can do in Photoshop.

Of course, Photoshop is the 800-pound-gorilla . . . and Affinity Photo isn’t.

Regular users and people who just want to edit a few photos don’t need an 800-pound-gorilla and many people don’t like Adobe’s current subscription model. Personally, I think Adobe’s Photographer’s Plan (LINK) is a tremendous value . . . but I can afford it and have been a long-time user.

For budget-conscious individuals (photographers) who don’t want to commit to a monthly charge — and don’t want to spend multiple hundreds of dollars on a copy of Photoshop, Affinity Photos current sale price of $24.99 is a heck of a deal.

Here, I should say something about these types of programs . . . they are very powerful, but they have a learning curve.

That said, if you’re going to buy something and then barely learn how to use it, it’s much better to spend the one-time $24.99 than shell out $$$.

Affinity Photo has lots of tutorials and videos from users showing you both what can be done, and how it is done. There’s even a book . . . but it costs more than the program itself.

And, again, this is a program akin to Photoshop. If you are looking for something like Lightroom to organize and process your files, this isn’t it. Luminar and others might offer a better low(er)-cost alternative to Lightroom.

Lastly, Affinity also has its other products on sale:

https://affinity.serif.com/en-us/designer/#buy

https://affinity.serif.com/en-us/publisher/#buy

The three products — Photo, Designer, and Publisher — are meant to compete with Adobe’s Photoshop, Illustrator, and inDesign (I think).

I know I’ve said it above, but here it is again . . . buy, don’t buy, it matters not to me.

I posted this because I happen to think the programs are a good deal even at the full price (I own them) and a fantastic deal at half the price . . . provided, of course, that you have a need for them and that you will use them.

That’s it. This post has ended . . . except for the stuff below.

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