I’m sure you’ve seen it . . . you get an e-mail letting you know a given company is having a sale on an item or a 24-hour discount or a special limited time offer.
It’s usually something you actually researched or even bought in the past so you give it more than a cursory look . . . but ultimately blow the e-mail away.
You blow it away and you move on with your life.
But then — a few days later — you get an e-mail from the same company.
WE ARE SO SORRY —they say — BUT WE DONE SCREWED UP!
Well, you’re intrigued and open the e-mail . . .
YESTERDAY WE SENT YOU A NOTICE BUT OUR SYSTEM MADE A MISTAKE.
You vaguely remember the e-mail you blew away and are tempted to blow this one away but you’re curious because you read this . . .
BUT, OUR MISTAKE IS YOUR GAIN!
Now you’re really curious. I mean, how often does it happen that you actually come out ahead when dealing with a business?
Well, it turns out the mistake (usually) involves misquoting the effective dates or misquoting the discount or misquoting the price. It reads something like this:
OUR PRINTERS MADE A MISTAKE AND SAID IT WAS (A ONE DAY SALE or A 20% DISCOUNT or A ONE-TIME PRICE DROP TO $19.99) BUT THAT’S WRONG!
BECAUSE WE INADVERTENTLY MISLED YOU, WE WANT TO MAKE IT UP TO YOU BY (EXTENDING THE SALE or GIVING YOU AN ADDITIONAL 2% OFF or DROPPING THE PRICE TO $18.99) AND BEGGING YOU TO ACCEPT OUR SINCERE APOLOGY.
Here’s the thing . . . they are messing with you. There was no mistake; they’re just spamming you and doing it so as to seem like they’re doing you a favor.
I have no proof of this but I’ve noticed an increase in these kinds of promotions. Not just from large companies but also smaller players and even individuals trying to sell you something.
I had an example of it just today . . . An author I follow sent me an e-mail profusely apologizing that the various mistakes in the previous e-mail he had sent me two days before. But, rest assured; everything is OK now. All the links now work and the hundreds of people who tried to buy his book can now try again because it will work.
Except, you know, I had the old e-mail and yes, one ink didn’t work but everything else did work and I could have ordered the book had I wanted it.
As an aside, each link comes with plenty of tracking cookies and other cookies that route to his affiliate account. All those get blocked by various filters I have, but still, had I wanted the book, I — and the hundreds of other people — wouldn’t have a problem buying the book.
Now, it could be there were errors and it could be some people were not able to buy the books and it could be there were glitches I did not encounter . . . but — to me — the whole thing smells fishy.
It smells fishy because I’ve noticed an increase in such mistakes from other companies. Most recently, Nikon on one of their announcements for a sale. But, they aren’t the only ones. Internet companies routinely let me know they made mistakes and “here, please read this corrected copy“.
I don’t have the numbers but I suspect it works well for them for the same reason that repeating ads works . . . the longer something is in our awareness, the better the chances we’ll act on the information we get.
I have a different reaction, but then I’m not like many people (I believe “weird” is the most commonly applied moniker). My reaction is to lose confidence in the company. Some of these mistakes are pretty basic and if you cannot handle the basic stuff, what confidence do I have that you’ll be able to take care of the more complicated tasks?
Repeat e-mails touting a mistake get the same treatment as the original e-mails but I also add a dose of disdain and annoyance.
If everyone did that, we’d eventually have companies working a tad harder to avoid making these “mistakes”. Instead, we’re training them to be sloppy and not even try because even when they mess up, they see their sales go up. Why try harder when you can make the same amount of money doing a half-assed job?
I also know where they got that marketing model . . . politicians. It’s never their fault and they are always apologizing for the mistakes of others and they feel confident repeating the scam because they keep getting re-elected.
So, why am I writing all this?
No reason; I had some photos I played with and wanted to share them. The words are useful but few will read them and even if they read them, most will not retain them . . . because I don’t plan to repeat the post.
It would be weird if tomorrow’s post is a copy of this post only with better writing and photos and an apology from me for wasting your time with this post.
Hmm . . . perhaps I should try it . . .
I only have a few photos left . . .
That photo was taken during my Viable Paradise workshop. It was a simpler and less contentious time . . . not.
I like the composition and processing of this next photo . . .
Then again, I like everything I do . . . It’s why I have such high regard for myself and everything I do.
This last photo was an attempt at High Art . . . except I don’t anyone named Art and even if I did, I wouldn’t hang with them if they got high.
Well, that’s it . . . oh, I should do a gallery in case anyone wants to cycle through it. It will be good for them plus it will crank up my “views” counter. Just for fun, I added one of the first photos I published on this blog (way back in March of 2010).
That’s it. This post has ended . . . except for the stuff below.
Note: if you are not reading this blog post at DisperserTracks.com, know that it has been copied without permission, and likely is being used by someone with nefarious intention, like attracting you to a malware-infested website. Could be they also torture small mammals.